Overview
Cotopaxi has a brand that I love, and they’re product popularity has been skyrocketing. The company’s success is reflected in their annual report, with sustainability efforts, increase in profits, and product ingenuity as some of the major highlights. This company’s report was chosen for a hypothetical redesign because of its recent growth, success, and iconic imagery.

The current visual identity of the brand is fun, inviting, colorful, tailors to specific collaborations, and utilizes the iconic/recognizable Croc image.

Programs
Adobe Illustrator and Indesign