↘Green Ink
Overview
Green Ink is an conceptual independent ink manufacturer growing, selling, and delivering sustainable ink for or to enhance household sustainability. They emphasize the transparency of their ingredients and trustworthy source of production.
Their services also include the ability to connect with resources for learning more about carbon negative ink sources and the impact of spirulina algae.
Programs
Adobe Illustrator, Indesign, Photoshop, Dimension
Problem Statement
Uniformed biases on the environmental impact of ink production and cartridge waste result in avoidable resource depletion, pollution, and waste leading to harmful effects on global warming.
Green Ink’s Mission
We aspire to reshape the frame of mind around ink consumption and production through the lens of sustainability and climate progress.
We believe there is an untapped power in algae and the creative, and opportunity for growth and renewability lies in the realization of a new ink option: pyrolysis.
Branding
Mood Board
Wordmark
Logo Breakdown
Sketches
Primary Lockup
Brand Name Rational
Logomark
brand guideline cover
table of contents
brand vitality
about us & our mission/ vision
defining green link
identity deconstruction
logomark & primary lockup
secondary lockup & logo missues
color palette
color pairing
brand typography
logo type & hierarchy
photography
more photography
tier one packaging
tier two packaging & brochure
outdoor marketing & interior back cover
back cover
Packaging
Tier One Packaging
The first tier of packaging is for screen printing ink. The brand’s sustainable printing background is used for this packaging to align with Green Ink’s visual identity.
Packaging must always include the Green Ink logo, contents label, amount, warnings, and website.
Tier Two Packaging
The first tier of packaging is for screen printing ink. The brand’s sustainable printing background is used for this packaging to align with Green Ink’s visual identity.
Packaging must always include the Green Ink logo, contents label, amount, warnings, and website.
